(b) If player in running with rod in vertical position towards east, then rod cuts the magnetic field of earth perpendicularly (magnetic field of earth is south to north).
Hence Maximum emf induced is
$e = Bvl - 4 \times 10^{- 5} \times \frac{30 \times 1000}{3600} \times 3 = 1 \times 10^{- 3}\ volt$
When he is running with rod in horizontal position, no field is cut by the rod, so $e = 0$
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