(a) Given,$\ B = 0.30 \times 10^{- 4}{Wbm}^{- 2},l = 10\ m$ and $v = 5.0\ {ms}^{- 1}$
The induced potential gradient
$\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ V = Bvl$
$\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ V = - 0.30 \times 10^{- 4} \times 5 \times 10$
$\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ V = \ - 1.5 \times 10^{- 3}\ {Vm}^{- 1}$
From west to east,
$\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ V = + 1.5 \times 10^{- 3}{Vm}^{- 1}$