(c)
Let $x_{1},x_{2},x_{3},\ldots,x_{n}$ be $n$ observations. Then,
$\overline{x} = \frac{1}{n}\sum_{i = 1}^{n}x_{i}$
$\therefore\ \ New\ mean,\ \overline{X} = \frac{1}{n}\sum_{i = 1}^{n}\left( \frac{x_{i}}{\alpha} + 10 \right)$
$= \frac{1}{\alpha}\left( \frac{1}{n}\sum_{i = 1}^{n}x_{i} \right) + \frac{1}{n}.(10n)$
$= \frac{1}{\alpha}\overline{x} + 10 = \frac{\overline{x} + 10\alpha}{\alpha}$